From: Gary S. Gevisser [gsg@sellnext.com]
Sent: Sunday, March 30, 2003 7:38 PM
To: 'Willis Bros Surfing'
Cc: rest

Subject: RE: WB Surfing - The meek WITH TEETH shall inherit the earth

 

 

Michael, hello my friend. Sorry about the delay in getting back to you. I am just getting caught up on my e-mails having deleted a whole bunch and with folks ever so careful these days in simply emailing me a whole bunch of nonsense my life is made a whole lot easier, never though am I one to get complacent given how ingenious rapacious folk can get.

 

You fortunately don’t fall into any of the negative categories although I think you could do with a helping hand in getting things better organized just like I could in terms of my paperwork but overall I have a pretty good handle on things. My programmers are on the lookout for those folks specifically identified in my Perfect Storms who number no more than 30 at this time and neither you nor your brother are likely to be included in one of the “chess games.”

 

I have been a little concerned about events in the middle east today with a bomb going off in Natanya Israel which is where my English folks settle during times of peace. With all the reverse thinking going on it is possible that my mother and stepfather decided to buy a cheap ticket and stand shoulder to shoulder with those fighting on the front lines which leaves space for people like you and I to do our best thinking without the yickity yak of hearing old fogies blame the problems of the world on the youth of today, although I cannot be certain that my English folks continue to have this point of view. 

 

Their point of view, like most who fail to address the challenges head-on of the past, changes it seems like the tide which is what we say about Jonathan when he appears to be distracted. Earlier I was watching Secretary Rumsfeld on Fox News talking about how important it is “How we win.”

 

This rather thoughtful and elegant speaker then went on to mention how one person, and I assume it was an Iraqi, who while opposing Saddam had his tongue, “cut out and they let him bleed to death.”

 

This reminds me somewhat of what occurred yesterday a little before I arrived at my programmer’s home who was tasked with loading up some backup files including “chicken” [sic] on to my laptop and there is a lot I could cover in just that last hyperlink but what comes right now to mind is Montezuma’s revenge especially those folks who run off at the mouth.

 

It may seem to many that I have nothing better to do with my time than to just go on and on but in fact I am very careful with my time and fully aware that others out there have better things to do than read my emails and of course so do you and like you they could very easily just hit the delete button. What I am certain of, however, is that more and more folks are in fact doing just the opposite and for good reason as I begin to turn the heat up.

 

You did, however, cover more ground in your email than you needed to but that is okay since I want to make your incredible talents known to my ever expanding e-mail list, to mention once again it being quite a while since anyone wanted to add their name to the delete list.

 

A few minutes ago I sent an E-mail to a lady in England who was interested in running our Bed & Breakfast Café who besides for not being on my e-mail list doesn’t yet own a computer. In time it is my hope that not only will Ccrest provide easy Internet connectivity but Minehead could become a spot for folks from all walks of life to assemble and eat our home made scones with Somerset cream and jam to boot and with the region’s incredible shift between low and high tide there is always the possibility my final resting spot will become a hot spot serfing destination to mention little of the incredible rain we got yesterday?

 

You guys have to come and visit Stonehenge II. Although we didn’t get snow this past winter we did get to see a nature’s display like nothing else I have ever seen and we never had to leave the rock cabin. One minute it was pouring cats and dogs and the then the next the wind blew everything to high heaven including the squirrels which had sought refuge on top of the roof and then the next instant the sun would come out and everything would turn to silver which blended in so well with the shining pewter on top of the fire place that once again was raging.

 

And of course my hormones were kept in check by the keeper of the house who each time she visits makes changes that boggle my mind while firing another neuron that has me constantly revisiting e=mc² trying to understand what got in the way of Einstein not being able to figure out that he had all the components in place to complete his unified theory of the workings of the universe other than the fact that he when dealing in a non-vacuum environment, instead of C, the speed of light, being a constant, he should have turned to the scriptures or at least examined more closely the Red Shift and concluded that C becomes a variable and that m, Mass, remains constant, that for every action there is an equal and opposite reaction, nothing is lost; that energy moves up or down depending on the waves, that everything including light is a wave to mention little of the brain being nothing more than a vacuum just like deep space.

 

Interference though with a brain is akin to sending rocket ships with humans on board into deep space and God forbid an nuclear device were to in fact discharge anywhere near to earth orbit I just hope to be out paddling and to at least enjoy the ride and of course I know about traveling light.

 

We have quite a neat collection of lamps that I acquired for a “song and dance” and of course thank God I was not forced to sing but you have to remember now that I cater for quite a large audience that represents a statistically valid sample of the world’s population. 

 

As you know I can be very precise when I need to unlike Chagall who painted bright, was not very precise and although he was Jewish which is why I assume a lot of people buy his stuff, it means diddly to me.

 

Getting down to business. To complete a “needs assessment” should be accomplished in a half hour or less. I feel the need to now give you a crash course in terms of how the real world works. It is all function of “insurance.” Although I covered this subject in terms of broad strokes in my “Hey” email, specifically footnote 6 which really began to take hold when I was at the top of Machu Picchu just over a year ago when I started to realize how screwed up the world markets really were, that no one caught on to the finagle of the biggest player in the insurance world Warren “BO” Buffet who had farted the biggest fart imaginable and still to this day I seem to be the only person on the planet other than my very inner circle who see how topsy turvy everything is.

 

I once helped run an insurance marketing-publishing company where a bunch of rather right-spirited writers took a load off my shoulders by producing materials that helped people who knew nothing about insurance prospect for new business, i.e. real estate agents who have to sell insurance to make ends meet. First they would do a quick run by of the person’s business and look interested. Then they would pull out a survey which we produced. The survey would cover ever possibly business under the sun. I never once read one of these surveys nor a proposal which was later presented to the prospect which looked like the insurance broker was a genius. It covered everything you ever wanted to know. How would I know all this if I didn’t read any of our material. Before I answer this all important question let me also tell you I never once read a single publication we ever produced and we produced many millions of newsletters per year having something in the region of a 95% market share of all the newsletters sent out by independent insurance agents-brokers.

 

I knew that we were delivering everything we promised because my phone never rang. I was with IMS for 5 years perhaps to the day and kept this one publication only because the A-team decided to include a quote from me. It was the first and only time I was ever quoted and by that time my LUK was running out. I don’t happen to believe in luck but to play the cards one is dealt to the best of one’s ability and to have a lot of fun and make sure that the people one employs have a lot of fun and get fairly compensated for their efforts and most of all to get the hell of the way unless there is an emergency.

 

I came to you folks for one thing at this time; for Jonathan to be taught by the best of the best who had not only the right credentials and would make sure that Jonathan had a good time getting up to speed but what is most important to me these days is not to waste any time.

 

The day my non-compete ended with IMS I became a consultant to the Prentice Hall division of Simon Schuster. I provided them with enough material in a matter of weeks that compensated them for the time they wasted looking to buy IMS several years earlier. IMS, however, was well on its decline for the president of the company failed to take proper care of the company’s most important assets, i.e. its people who came and left each day whether or not the “son” shone brightly.

 

It is very important to have fun at what one does but one also has to make a living. In the end I do have a way not only of making ends meet but for folks who pay careful attention they end up making out like bandits without feeling like they have ripped anyone off in the process. That last hyperlink is a design that came out of a graphic design house after Jonathan’s mother provided them with not only a terrific drawing of a piranha fish but all the precision needed to “commercialize” it into to a clothing line with bumper sticker to boots. What do you think? We hate it.

.

As much as I agree getting in the water with Jonathan will only increase the bonding but if you had been reading all my e-mails and finding the time to click on to the hyperlinks you would see that we manage to get in more quality time than the average Joe Blow. Now of course he doesn’t get his basic mathematics from me nor can I get any credit for his very good looks but for sum strange reason his mother chooses to stick with me well into our 9th year together. As you know Jonathan will be 11 sometime this year.

 

With that said, please provide me with the following:

 

  1. How long will it take you to do a “needs assessment.”
  2. Will you charge for this?
  3. Would you be interested in putting together a system much like NIMS, i.e. suppose your company goes belly up?, i.e. I might be able to provide you some guidance in terms of how to reach a far bigger audience than the Del Martians most of whom have their heads up their asses even while reading the Del Mar Times mostly looking for plastic surgeons, wouldn’t you agree?

 

I haven’t yet read this past week’s publication but I think the article a week or so ago was absolutely terrific but when we next get together I will offer my suggestions on the importance of defining the letter C correctly. I happen to have just come across the Del Mar Times [January 31 - February 6] where you ended your article “Donna Frye for Governor

 

I will be expecting you guys to stand shoulder to shoulder with me in getting rid of the rot currently sitting in the Governor’s House up in Sacramento because until such time as we clean up the dirty politics that impact each one of us here at home, inland as well, not just those who can afford to live by the beach and have the best of the best like you always wanting to give a helping hand there will be little or no waves to surf, wouldn’t you agree?

 

You may not have realized this and it has nothing to do with the war on Iraq but the world markets are currently not in simply a state of collapse but a would wide melt down has already begun. And I want to make sure that those I care about not only know a thing or too about taking the high road but have the resources to overcome the perhaps greatest depression since the dark ages.

 

There is of course a way of this rat hole but it requires getting rid of the rats who tunnel deep who right now are sitting on the sidelines waiting for the things like the stock market to totally implode and why George W. Bush must in his efforts to stamp out terrorism around the world find the courage cultivate the intestinal fortitude to bring to an end the pain and suffering of momworker63s, orphans, widows and pensioners by suspending the trading of public companies.

 

The meek WITH TEETH shall inherit the earth.

 

Time to soon speed for a quick dip in the ocean. I do though have to get out at least 2 more e-mails before everyone returns to the house and my 3 hours in front of a TV screen draw to a close.

 

Gary

 

 

 


From: Willis Bros Surfing [mailto:wbsurfing@hotmail.com]
Sent:
Sunday, March 16, 2003 11:34 AM
To: gsg@sellnext.com
Subject: RE: WB Surfing

 

 

Hello Garry,

Michael here.  I felt I should respond to your email personally.  As per the WB surfing/swimming program for Jonathan, we take a proactive approach.  This involves a need assessment of each individual.  It is my job to do beach assessment of water skills through observation and trained technical assistance.  WB surfing/swimming program first an foremost goal is drown proofing.  As I have personally swam in successfully from beyond a mile out in waves over 40 ft, I don know something about surviving in the ocean spiritually, mentally and physically. 

Milton was also on the beach which made our output 11 times stronger.  As you may or may not know, Milton conducts beach safety classes as well as ocean education.  His credentials include numerous life saving rescues in the ocean and he is the proud recipient of a certificate of life saving merit from the city and county of Honolulu for successful rescue in hazardous surf conditions.  1000's of people have benefited from his ocean experience, wisdom and proactive safety information.

As professionals, next to the Navy's extreme drown proofing course, we are unequaled.  It's possible our program could surpass their curriculum. 

So, thank you for your critique and valued input.  If you want a quality program a quality program, give him to us for 5 consecutive Saturdays for a private session designed for Jonathan as he progresses...things change as he goes along.  The would sessions would be 2 hours in length and would need to be paid in full (as well as for the last session.)  

The curriculum would include:

swimming in from the kelp beds through the surf to the shore (with Milton or Michael personally swimming with them,) shallow and mid depth free diving. breath and thought control and much more if you are ready to commit.   We recommend you take the course with him for a bonding experience and for your own edification.

Best regards,

Michael

Perpetuating the Spirit of Surfing

through service, products and information

www.wbsurfing.com

 

 

 

From: "Gary S. Gevisser"

Reply-To:

To: "'Willis Bros Surfing'"

Subject: RE: WB Surfing

Date: Sat, 15 Mar 2003 08:31:53 -0800

 

Dana, I do much better with email than in phone conversations where

often the essence gets lost in the translation to mention little of time

lost playing telephone tag. Jonathan is with his dad this weekend.

 

I want Jonathan to become a proficient swimmer in the ocean and I

realize that the Willis' teach primarily surfing although Michael

clearly has what it takes to provide Jonathan with much more than simply

swimming and surfing baring in mind that both are rather complex.

 

I need to know what sort of program you would be offering in terms of

meeting Jonathan's basic swimming needs and what it would cost and I

will then work on balancing out the equation.

 

I am not only rather proficient in math but have a rather good grasp of

what it takes to make a business successful. First you have to do a

needs assessment which I don't think was accomplished at the last

session since neither Michael nor Milton spent any time with Jonathan

although just being in their presence is inspiring.

 

I probably got more out of that wonderful morning on the beach than

Jonathan although my dad also enjoyed himself immensely. Having fun is

very important but it doesn't always pay the rent.

 

Michael and Milton have an incredible gift and I would like to make a

suggestion for you to think about as their business manager. I rarely

make suggestions unless I am dealing with paying clients. The Willis'

though have skills and knowledge that should be made available to the

masses of disaffected people not only together individuals like

Jonathan.

 

Just like I am wanting to see a proposal the direct result of a needs

assessment first being accomplished such a system could in fact be

designed to reach more than onesies twosies. Their message is universal

and it wouldn't take much effort for someone like yourself to pull

together a system that covers all the different groups who could benefit

from their teachings in to either a book or CD rom that gets

updated-linked to their website.

 

Gary

 

 

From: Willis Bros Surfing [mailto:wbsurfing@hotmail.com]

Sent: Friday, March 14, 2003 7:25 PM

To: gsg@sellnext.com

Subject: WB Surfing

 

Hi Gary,

 

I thought I'd email you to find out what you had decided for your son

regarding lessons with Michael and Milton. I called a couple of times

but

didn't hear back. Would you let me know what you would like to do? We

have

a clinic going tomorrow at 10 am and he's welcome.

 

If not, would it be possible for you to send a check for last Saturday?

It

would be helpful to hear back from you.

 

Best regards,

Dana

 

Perpetuating the Spirit of Surfing

through service, products and information

 

 

www.wbsurfing.com