From: Gary S. Gevisser
Sent:
To: Danna
Cc: rest
Subject: RE: final installation
Danna
– I have just risen and your communication definitely brings a smile to
my face.
I
have tho, been reflecting on
I
caution u to reflect on your words “these are the best numbers you have seen
come out of the café and we have profited £4000 ponds more than
And
remember 3 things, one is that profit is not simply “Sales minus
Expenses” and second, there is really nothing simple about calculating in
to the equation a number when one lives off the business and third, one has to
constantly compute what is referred to as “opportunity cost” the
“cost of the next best alternative”.
By
Marie and I choosing to have the 2 of u run the operation and live on the
premises there was a cost associated that I doubt is part of your
“profit” calculation, then again if you were not happy with your
personal surroundings then you would not likely wake up with a smile on your
face each and every day and would likely have more “sic” [sic]
days.
So
when u say, “We did it on our own” I can understand and applaud the 2
of u being very proud of yourselves since no one else certainly since we have
owned the business-property has produced anything for us but heartache. Your
success tho is something we can “crow about” and you can bet your
bottom pound I will
leverage your experiences from now until kingdom come.
The
economics of the deal with the 2 of u never made sense from the start but as u
will recall this “not all about profit”, something we spelled out
to the 2 of u right from the start.
You
had mentioned in your previous email preparing a business plan a matter I will
touch on when replying to
1. Hyperlinked
is the Ccrest logo. U need to have business cards printed and the outside sign
redone, remembering your menus act as flyers carefully handed out. You will
need a professional to look at the fonts and see what works. The first C in
Ccrest needs to be bigger font size, bold lettering. Choose from the four
different color variations which ones you prefer, the sun is yellow, everything
outlined in dark blue and a lighter blue as the main color. Marie feels that
the “A” would work for a business card and “B” for the
sign outside or “B” for a card depending on the cost. For business
cards the address will have be under the name or to the right in a smaller
font. Please let us see a final rendering before going to print and if you have
questions don’t hesitate to call or email this is top priority. We never heard back from u on any of the above and to this
day do not know if u got business cards or had the outside sign redone.
2. Look
into the alcohol licensing and then to offer wine tasting along with say a barbeque
as a special evening meal, not forgetting that possibly having one organic item
on the menu may become the trend setter. Again, the
deafening silences spoke volumes.
3. Bed and
breakfast permit, something I will help you look into. I
suggested that u speak with our neighbor Mike who runs a bed and breakfast and
was the former bank m
4. Local
advertising, working with local marketing people who derive benefit by visiting
often with you bringing their customers for special treatment. Again, the deafening silences spoke volumes.
5. Other
Bed And breakfasts willing to co-promote not just in
6. Go to
7. Use
email to selectively target new customers-clients not forgetting to invite the
locals including our attorney Mr. McLusky to taste the wares. Same thing.
8. Make
yourself known at the train station both in
9. Don’t
be afraid to offer free deserts. Same thing.
10.Each week list what has
been done providing us with succinct progress reports. Same
thing.
The
most important thing in this world besides for not simply taking up space is to
teach and that is what we have attempted to do with the 2 of u. The fact that u
did far better than anyone else we gave the same opportunity, remember this is
a one of a kind location, does not mean you were constantly aware of the
“opportunity costs” and had you hired good help and had you
followed our marketing suggestions be4 u opened the café to mention little once
again of the 10 pointers being tossed in the wastepaper basket I would be
willing to bet my bottom dollar you would have every reason under the sun to be
a whole lot prouder of your accomplishments.
I
am taking nothing away from you by spelling this all out crystal clear in
simple English, on the contrary I am doing u once again the favor while
pointing out time and again making one’s way in this world is not
“all about profit.”
You
would also do yourself a good turn while helping me out to pay attention to
what is happening on the Revlon Corporation Yahoo Message Board and
provide me from time to time with your feedback.
I
won’t wish you “luck” in
U
may leave your belongings at Ccrest just in case things don’t work out in
What
goes around comes around but with a vengeance.
Take
care,
-----Original Message-----
From: Danna
Sent:
To: gsg
Subject: final installation
Wed
22: £40.45 (raining)
Thu
23: -sick-
Fri
24: £58.85 (overcast)
Sat
25: £148.40 (raining)
Sun
26: £150.05 (overcast)
Mon
27: £61.15 (raining)
Tue
-closed-
Wed
29: £55.10 (raining)
Thu
30: £88.00 (overcast)
Fri
1: £57.40 (overcast)
Sat
2: £124.10 (raining)
Sun
3: £113.70 (raining)
Payments:
17/09 cle
totals
for september (including 1,2,3rd of October)
Takings
£3218.35 (10% 321.83 + 100 p.tax = £421.83 owed to you)
Payments
£1309.05
total
£1909.30
Season
at a glance:
May
£ 2773.90
June
£ 3678.15
July
£ 3389.49
Aug
£ 3890.85
Sept
£ 3218.35
total
£16948.74
I do
believe that it is safe to say that these are the best numbers you have seen
come out of the cafe and we have profited £4000 ponds more than
I
would also like to know if me leaving my belongings at the cafe until the 15th
of November will be a problem as I have no where else to store them while I am
away with the family?
We
have set up a foundation on which anything can be built. we look forward to
seeing what you plans are.
Send
our hellos and smiles to marie and the kids. Be sure to keep a littl eof it for
yourself though. And i would personally like to take this opportunity, as you
said i would in the begining, to thank you and marie for this opportunity and
all the lifes lessons!
will
keep in touch...wish me luck in
-Danna-
May the sun keep shinning on your face and your smile be the first thing to
reflect it!
